Okay officially there are 91 days but in the current climate that is practically next week. And after a year of restrictions and extreme social distancing Christmas celebrations with friends and family is high on the planning list! Hence it makes sense that you should activate your advertising plans now and position yourself for what is going to be a Summer like no other.
And with Aussies set to splash plenty of cash in the lead up to Christmas this year (with the average household spend for Victorian predicted to be $1,038*) it is going to be a noisy retail marketplace of promotions, sales, incentives and more! Hence there has never been a more important time to secure your share of the consumer spend and be front of mind when it matters – on the path to purchase.
There is widespread support for “bricks and mortar” shopping, with more than half of (57%) expected to do at least 50% of their Christmas shopping in physical stores. While fears about the health impacts of COVID-19 continue to be felt across the nation, 78% said they were more inspired to shop in-store rather than online this Christmas, as a way of showing their support and feeling connected to their community. Most say they will be making an effort to support local in the build up to Christmas.*
“People want to get back in-store as it symbolises a return to normal. It provides inspiration, reconnects people to their communities and enables them to support local businesses in need,” says INNOCEAN head of strategy Karl Bates.
We have some fantastic seasonal packages for November through January that have been designed to kickstart your Christmas blitz. So reach out and have a chat with one of our team today on how you can strategically position yourself to be visible on the streets in the lead up to what is bound to be one of our busiest Melbourne Summer seasons yet! Get in touch here.
*www.finder.com.au/australias-Christmas-spending-statistics / *www.adnews.com.au/news/pandemic-habits-the-3-brand-values-more-important-now-to-australians-since-covid-19
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