Independent & locally owned market leaders in billboard advertising


Melbourne Billboard Advertising

Civic Outdoor is an Australian-owned and operated billboard advertising agency based in Melbourne.

Whether it’s a classic billboard with a big, bold design or a high-impact digital billboard, outdoor advertising is sure to capture consumers’ attention. A billboard in Melbourne can guarantee you widespread brand awareness for a vast audience. Bring the conversation about your business back to real people and create connections that in turn drive digital and mobile brand engagement.

Impact Where it Matters

With our targeted locations all over Melbourne, you can reach out to the consumers you want to speak to most, becoming a part of where your customers work, travel and play every day. Our high-quality billboards are carefully located to maximise your exposure with specifically targeted messages. Civic Outdoor has decades of experience in outdoor branding moments, and we’ll help you create the right campaign for your brand to make your voice heard, right where you need it to be.

A digital billboard in Melbourne operated by our Civic Outdoor advertising agency

Why Choose Civic Outdoor?

Civic Outdoor has been proudly sharing stories on billboards around Melbourne since the 1960s.

Since then, our coverage all over Melbourne and Victoria has grown substantially, with a wealth of locations for you to choose from to get your message noticed. When it comes to high impact and low cost advertising, Civic Outdoor has billboards in the right spot and at the right size for your business needs. Is it time to make your outdoor voice heard?

Our Story
A digital billboard in Melbourne operated by our Civic Outdoor advertising agency

Is Outdoor Advertising Effective?

In a noisy world, outdoor advertising cuts through to your audience without feeling intrusive.

Billboards allow you to own the space you’re in and make an impact that is proven to stimulate consumers and drive higher brand engagement. Billboard advertising helps you to connect with local audiences, 24 hours a day, 7 days a week. Outdoor advertising in Melbourne is proven to be as effective as it is cost effective.

Find out more
A digital billboard in Melbourne operated by our Civic Outdoor advertising agency


Targeting potential customers outside the home, outdoor advertising is an effective marketing tool for improving brand awareness and sales of products and services. From outdoor advertisements on lamp posts to those in train stations, on buses, on bridges, on shelves in stores, in window fronts and, the most well-known form of outdoor advertising, on classic or digital billboards, there are many different types of outdoor advertising. 

Unlike TV, digital, radio, and mobile advertising, outdoor advertising feels less intrusive and aggressive to viewers. Being in well-placed, strategic locations, outdoor adverts effectively capture the attention of passers by — who are 98% more alert than when in their homes. Even with the rise of digital marketing, outdoor advertising and billboards in Melbourne are still one of the most cost-effective marketing channels and have a truly impressive success rate. 

Offering both classic and digital billboards in Melbourne, Civic Outdoor creates outdoor advertising solutions designed for maximum visibility. Our creative design teams help our clients create high-impact billboards and our strategic media planning team ensures all adverts are placed in the most ideal locations for maximum effectiveness. 

Drive sales and brand awareness with a static or digital billboard designed by the experts in outdoor advertising in Melbournereach out Civic Outdoor today. 

As online spaces have become increasingly crowded with advertisements, savvy audiences are tuning out and turning off. Compare this to the non-intrusive nature of outdoor marketing, and the value of a targeted billboard in Melbourne is unbeatable.

As part of a media and creative strategy, our Melbourne outdoor advertising experts work with you to set key performance indicators and monitor the effectiveness of your campaign. With well located classic and digital billboards, we’ll help you communicate with your audience and track the results of your messaging. Chat with us today to see what’s possible.


Outdoor Advertising & Billboard Advertising Agency in Melbourne