Civic Outdoor Launches 50th pDOOH Asset

Civic Outdoor proudly announces the launch of its 50th programmatic Large Format asset. This milestone underscores our commitment to scaling a premium, high impact digital network that empowers advertisers to extend campaign reach across Melbourne’s and Sydney’s dynamic metropolitan markets.

Our newest asset, the Premium Nunawading Large Format Digital, is strategically placed at the intersection of Whitehorse Road and Springvale Road in Melbourne’s eastern growth corridor. Measuring 20 m x 4.60 m, this state of the art display delivers outstanding reach and impressions in a key high dwell time commuter corridor.

As part of our ongoing expansion, we remain committed to extending our network across Melbourne and Sydney in untapped areas for Large Format. We’re actively building premium roadside locations in Melbourne’s outer suburban growth areas while consistently scaling digital presence across Sydney. We’re focused on strategic placement of additional inventory to ensure a unique audience capability for each and every asset.

As a founding member of the Alliance Outdoor network, including GOA Billboards and Stream Outdoor, we combine our local market expertise with national programmatic infrastructure delivering seamless and scalable DOOH coverage. Our Australian owned and operated Alliance partners are fully aligned with our PDOOH expansion and ongoing support.

Our network supports programmatic DOOH advertisers with market leading features including, guaranteed programmatic supply, Dynamic Creative Optimization (DCO) for real time context driven messaging, and audience data powered planning.

Lindsay Blay Appointed as National Programmatic Director

To further enhance our programmatic capabilities, we are pleased to introduce Lindsay Blay as our newly appointed National Programmatic Director. In this role, Lindsay will lead initiatives to streamline client access to our network and drive new opportunities in the programmatic advertising space.

With the rapid growth of programmatic PDOOH advertising in Australia, Lindsay Blay sees his new position as an opportunity to lead innovation in Australian Outdoor:

“I’m incredibly excited to lead Civic Outdoors continued expansion in PDOOH at such a pivotal time for the business and the broader Out Of Home industry in Australia. This newly created role reflects the Civic Outdoors commitment to innovation and client centric solutions, and I’m proud to help lead that charge. I look forward to working closely with our partners to unlock new programmatic opportunities, streamline access to our incredible network, and helping shape the future of Large Format PDOOH in Australia.”