OUR SOLUTIONS
With 1000+ outdoor billboard locations around Victoria and wider Australia, Civic Outdoor can offer a unique range of cost-effective and targeted out-of-home solutions for engaging with local communities. In today’s world of clicks, likes and page views, we offer real world exposure and impact.
CLASSIC BILLBOARDS
Classic Billboards provide your brand 24/7 exposure and 100% share of voice!
Civic Outdoor’s powerful network of billboards are located throughout Melbourne in impactful and high performing outdoor locations. Classic Billboards are the only form of media that offers advertisers constant 24/7 exposure with 100% share of voice that cannot be turned off, thrown away or ignored. Delivering reach, impact and scale, billboard advertising is the ultimate brand builder.
DIGITAL BILLBOARDS
Digital billboards are a powerful and dynamic solution with adjustable creative and targeted content
Our growing portfolio of state-of-the-art digital billboards, strategically positioned in high impact outdoor locations, deliver maximum exposure for advertisers. In an age of information overload, digital billboards are unmissable, demanding the attention of traffic and pedestrians with longer dwell times. Their versatility delivers on a range of objectives including product launches, brand awareness, elevation and fame, call to actions, proximity and path to purchase.
CLASSIC OR DIGITAL BILLBOARDS?
| CLASSIC BILLBOARD | DIGITAL BILLBOARD | |
|---|---|---|
| Lowest Cost | ||
| 100% Exposure 24 Hours a Day | ||
| Flexible Display Options | ||
| High-Traffic Locations | ||
| Visible at Night |
CLASSIC OR DIGITAL BILLBOARDS?
| Lowest Cost |
|---|
| DIGITAL BILLBOARD: |
| 100% Exposure 24 Hours a Day |
| CLASSIC BILLBOARD: |
| Flexible Display Options |
| DIGITAL BILLBOARD: |
| High-Traffic Locations |
| CLASSIC BILLBOARD: |
| DIGITAL BILLBOARD: |
| Visible at Night |
| CLASSIC BILLBOARD: |
| DIGITAL BILLBOARD: |
CIVIC GUIDES
A powerful network of small format signs with nationwide coverage
With almost 500 outdoor sites Australia wide, Civic Guides capture mass audiences in their local communities. They are a cost effective solution for brands to maximise their reach and frequency whilst offering the flexibility of precision targeting to the right audience, at the right time. Strategically located at eye level Civic Guides capture both vehicular and pedestrian traffic in metro and regional communities.