Tips For Designing An Effective Billboard In 2021

Outdoor advertising has the largest, most diverse, real, and growing audience. And although the oldest medium has proved decade after decade that it is still one of the most powerful a billboard is only as good as the creative you put on it. Designing an effective billboard design has never been so important and so here are our top tips for designing billboards. Also don’t hesitate to get in touch with us here, as with over 50 years of billboard experience under our belt we have seen what works what doesn’t work.

  1. Make your message clear

The most effective billboard design starts with making your message clear. Fight the urge to pack a lot of information on your billboard design. The reality is your audience is mobile so say it loud, say it clear and say it in seven words or less.

Simple Creative Billboards

  1. Show don’t tell

A top billboard design tip is quite simply less is more. Drivers only have a short amount of time to consume a message so get to the point and remember a picture is worth 1000 words. With a short play on words and a compelling image a billboard ad can make a statement like no other medium.

best billboard design


  1. Talk to your audience

Don’t forget who your message is intended for and create your billboard design with your audience and the billboard location in mind.

  1. Keep in interesting and on-brand

Effective billboard design can make a big statement for your brand and product and the more memorable your ad the more likely your audience will engage with your brand. 

billboard design

  1. Paint outside the lines

You don’t limit your billboard design to the billboard space itself. Consider going outside the lines and incorporating additional elements. This not only creates a WOW effect but makes your billboard more memorable.

effective billboard design

  1. Connect with local audiences

Because traditional billboards and digital billboards are location-based it is super easy to customise your message to the community where your ad appears. And in the current climate, there has never been a more important time to expand your billboard advertising design ideas and engage in conversations with local audiences where it matters – where they live, work and play.

Effective Billboard Design

  1. Include a call to action

If you want someone to do something, ask them. Billboard design can be ideal brands to creatively offer a useful call to action that provides a real solution. For example, this could be directional or provide a coupon for an online sale. Think outside the box as there are so many options to motivate your audience to act with effective billboard design.

Tips For Designing Billboards

  1. Don’t forget to have fun!

Don’t be afraid to have some fun with your billboard design. Absolutely your billboard design needs to be functional but that doesn’t mean it shouldn’t be fun. Adding humour or something a little quirky to your design will make your advertisement stand out.  As well as having an instantly recognizable message by adding a little intrigue or creativity to your message will engage your audience and encourage them to spend more time viewing what you have to say. 

Funny Billboard Ads

Got any questions hit us up at or click here to go straight to our contact page and we are happy to provide more tips for designing billboards.

If you would like to view some more examples of great billboard creative you can explore more here.




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