5 Iconic Billboards in the History of Outdoor Advertising
Creativity is the key to making an impact with billboard advertising. Whether it’s by making use of digital features, interactivity or simply with clever, eye catching design, some companies have created billboards that are iconic today. Here are 5 of the best from around the world.
1. The Economist – UK
The Economist got creative with this interactive billboard featuring a light bulb that has a sensor on it so when someone passes under it, it lights up as if they had an idea – the message being that reading The Economist gives you great ideas. It’s a real attention grabber for the person walking under it as well as any onlookers.
2. Oldtimer – Austria
Many billboard advertisers worry whether drivers will notice their billboard on the side of the road. But when you have to go through it, it’s much harder to miss. That was the clever design approach by Oldtimer with this advertisement for an all you can eat rest stop on a tunnel entrance in Austria.
3. Allstate Car Insurance – USA
This ad is one that generated a lot of doubletakes from passers-by. It involves a car dangling from the side of a tower combined a simple billboard with the text “are you in good hands?” It’s a clever way of making use of the billboard’s surroundings, creating an ad that is eye-catching and makes a clear point.
4. Smart Brabus – The Netherlands
This is another example of a company making good use of the billboard’s surroundings. Car company Smart made waves when it put up a billboard ad on the middle of the Rotterdam bridge that made it look as if the car was launching from one side of the bridge when it opened. Maximum impact with almost zero text.
Source: Smart Brabus
5. Sydney Opera House/Samsung – Australia
While the characterisation of the Sydney Opera House as the “biggest billboard in the city” by Prime Minister Scott Morrison was controversial, it has played that role before. When Samsung were preparing to launch the Galaxy S4 smartphone in 2013, they announced an advertising partnership with the Sydney Opera House.
The Samsung promotion relied on aesthetically pleasing images. Submitted by users, these were projected onto the opera house sails.
Billboard Advertising in Melbourne
Based in Melbourne, Civic Media offers a range of managed outdoor advertising products throughout Australia including static billboards, digital billboards, street furniture ads and civic guides. We can help you get your message in front of the right people with large, impactful billboard advertising printed in high quality PVC. Call us today on 03 8580 6091 or contact us online to find out more.
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